The Goal: To increase viewership and client conversion, and introduce new services in an appealing way.

This project was an exciting foray into the world of Naturopathic Medicine. In order to properly write the copy for Dr. Danni Ballere’s website, I had to learnĀ about a number of products and procedures in the industry. Because I brought about as much knowledge to the table as her average client, I was able to write the content in a way that properly described these procedures, and also made sense to previously uninformed customers. It can be easy for people with years of experience in a field to use too much jargon with those who are unfamiliar – a great reason to bring in a copywriter to assess their website’s readability!