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I was on the Creative Team for Ithaca College’s entry into the 2015 National Student Advertising Competition. From January to April, we worked to create a full-service advertising campaign for the competition’s client, Pizza Hut. The objective was to increase the number of Pizza Hut’s orders placed digitally to 75%. My team and I deduced the three most important aspects of the Pizza Hut app – convenience, trustworthiness, and the many personalization possibilities for pizzas – and focused on boosting consumer awareness. Our big idea, “It Just Clicks”, earned us 4th place out of the 17 regional teams.
We created television, radio, and print executions. You can view the bulk of the work I contributed to on pages 8 to 12 of the PDF above.