The Goal: To increase viewership and decrease age of audience.
Pamela Vincent’s life-coaching website The Modern Woman’s Life Magazine had a strong purpose and potential, but it lacked organization. Before I reworked the copy, TMWL had 3 different About pages, and its message lacked cohesion.
Pam and I discussed TMWL’s beginnings, her motivations, and her background in education. I created a series of new pages using her story, to authentically illustrate what TMWL is and how it can help women improve themselves.
After her new website went live, with its new copy and modern design, we tracked its metrics. The daily views on TMWL skyrocketed to 2,000 per day, and the age of her audience decreased (one of Pam’s goals was to ensure she wasn’t alienating the younger crowd).
“I had a dream to support women building businesses. The magazine did not reflect my dream UNTIL Blooming Pixel Creatives got ahold of it! Not only does Payge build an idiot proof site, but Kt’s copywriting ability finally captured me better than I could! Check us out at The Modern Woman’s Life Magazine! Thank you Ladies, I will be forever a customer and friend.”
– Pamela Vincent, The Modern Woman’s Life Magazine